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On a specific platform? Skip this page and use a guide:
  • Google Tag Manager — recommended for most e-commerce sites.
  • Shopify — storefront + Custom Pixel for checkout.
  • Framer — Site Settings → Custom Code.
Otherwise (direct JavaScript), follow the snippet below.
Paste this block just before the closing </head> of every page — typically in your site’s base template or layout file.
layout.html
<!-- Thrad Tag -->
<script>
  window.thradTag = window.thradTag || function () {
    (window.thradTag.q = window.thradTag.q || []).push(arguments);
  };
  window.thradTag("set", {
    tag_id: "<YOUR_TAG_ID>",
    channel: "web"
  });
</script>
<script async src="https://cdn.thrad.ai/tag.min.js"></script>
Replace <YOUR_TAG_ID> with the tag ID Thrad sent you (format: adv_<name>_<id>). That’s the whole install. The SDK takes care of page_viewed and dwell time on any page reached via a Thrad ad click — see Track events for what gets emitted automatically and what you’d fire yourself. From here: