> ## Documentation Index > Fetch the complete documentation index at: https://docs.thrads.ai/llms.txt > Use this file to discover all available pages before exploring further. # Install the Tag > Drop one script into the page <head> and the Tag is live. > **On a specific platform?** Skip this page and use a guide: > > * [Google Tag Manager](/advertisers/attribution/tag/guides/google-tag-manager) — recommended for most e-commerce sites. > * [Shopify](/advertisers/attribution/tag/guides/shopify) — storefront + Custom Pixel for checkout. > * [Framer](/advertisers/attribution/tag/guides/framer) — Site Settings → Custom Code. > > Otherwise (direct JavaScript), follow the snippet below. Paste this block **just before the closing ``** of every page — typically in your site's base template or layout file. ```html layout.html theme={null} ``` Replace `` with the tag ID Thrad sent you (format: `adv__`). That's the whole install. The SDK takes care of `page_viewed` and dwell time on any page reached via a Thrad ad click — see [Track events](/advertisers/attribution/tag/events) for what gets emitted automatically and what you'd fire yourself. From here: * [Track other events](/advertisers/attribution/tag/events) — content views, items added, leads, etc. * [Track conversions](/advertisers/attribution/tag/conversions) — fired on the order confirmation page.