> ## Documentation Index > Fetch the complete documentation index at: https://docs.thrads.ai/llms.txt > Use this file to discover all available pages before exploring further. # Framer > Install the Thrad Tag on a Framer site via Site Settings → Custom Code. Framer exposes Custom Code in Site Settings, which is all you need to drop in the Tag. ## 1. Add the Tag in Custom Code In Framer: 1. Open your project. 2. **Site Settings → Custom Code**. 3. Paste this snippet into **End of ``**: ```html theme={null} ``` Replace `` with the tag ID Thrad sent you. Republish the site. That's enough to start receiving page views from any visitor arriving via a Thrad ad — they're [tracked automatically](/advertisers/attribution/tag/events). ## 2. Track custom events Anywhere Framer lets you run custom JS (embed blocks, page-specific custom code), call `thradTag("event", …)`: ```html theme={null} ``` See [Track events](/advertisers/attribution/tag/events) for the full standard taxonomy. Custom event names are accepted. ## 3. Track conversions On a confirmation / thank-you page, add this in **page-specific custom code** (Site Settings → Pages → your confirm page → Custom Code): ```html theme={null} ``` Replace the values with the real order details rendered by whatever powers your confirm page. See [Track conversions](/advertisers/attribution/tag/conversions) for the field reference.